The graphs on the following two pages,show different properties considered important/less important for the consumer when choosing dandruff shampoo. These are summarised below.
What matters:
– that my dandruff problems are solved (92%)
– that I get good hair quality (78%)
– that my scalp problems disappear (91%)
– that the hair smells good (80%)
– that I can use it every day (76%)
– that the shampoo is easy to apply (78%)
– that the shampoo is easy to rinse out (83%)
– that the shampoo does not cause allergic reactions (95%)
– that the product is documented and tested (81%)
On all these parameters above, Daxxín is effective.
(Source NORSTAT/Forberg Research April 2011)